SALES TIP - Touches to Sales
Touches to Sales
How many contacts or touches does your prospect need before they buy? The general rule of thumb in sales is that:
- Two percent of sales are made on the first contact/touch
- Three percent of sales are made on the second contact
- Five percent of sales are made on the third contact
- 10 percent of sales are made on the fourth contact
- 80 percent of sales are made on the fifth contact
It's generally accepted that on average, you need at least four to seven touches for a sale. So when should you stop touching? When you're asked -- otherwise, you never know when the timing is finally right for a sale.
Knowing your numbers and what numbers to know in the first place greatly empowers your decision making, and helps you better predict how your business will fare.
If you do your numbers and discover you need a 1,000 person database to get 100 customers, your marketing plan is pretty simple: Get a list and an offer, then track and convert your results.
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